Entrepreneurship Courses & Workshops
Have you ever wanted to start your own business or launch a new product? Do you dream of being part of a creative and innovative start-up work environment? If so, you’re ready to enter the world of entrepreneurship! With the Entrepreneurship Certificate, you’ll develop the entrepreneurial mindset that equips you to accomplish those goals.
Entrepreneurship requires a resourcefulness and a unique kind of business savvy. During this certificate, you'll learn essential discovery and problem-solving skills to evaluate entrepreneurial opportunities. You’ll also learn how to develop an effective business model and implement a lean startup method to test market your idea. Strong brand building, marketing planning, and financial feasibility are also emphasized. You’ll be prepared with the knowledge and tools you need to bring your idea to market.
- Introduction to Entrepreneurship: MGMT 155
- Funding Your Business - Coming Soon
- Entrepreneurial Marketing - Coming Soon
Introduction to Entrepreneurship MGMT 155 (Face-to-face, credit)
This course focuses on understanding basic entrepreneurial concepts, gaining experience with useful tools, and developing entrepreneurial skills through hands-on learning. The entrepreneurial process and the application of this process to a broad range of business contexts are emphasized. Creativity, resource marshaling, team building, communication, and leadership are addressed.
MGMT-155-U83 (face-to-face), Upper Bucks Campus, Feb 6 – May 12
MGMT-155-B01 (face-to-face), Lower Bucks Campus, Feb 6 – May 12
To register for Introduction to Entrepreneurship, click here!
Funding Your Business - COMING SOON
What does it take to have a financially feasible business? The short answer is Money! But, where does this money come from? Come explore your business’s financial feasibility in three areas—start-up or expansion, profits, and cash. Then, you will explore potential debt and equity sources of funds to help support these areas and create a financially successful venture.
Entrepreneurial Marketing - COMING SOON
This course offers you a step by step approach to attract and keep customers, all within a realistic budget. With an emphasis on customer-driven marketing decisions, you will learn how to build a strong brand, analyze which tactics to use, and implement your marketing plan. Whether you are starting a business or growing an existing one, you will take away practical marketing tips and tools that you can use to improve your marketing efforts.
Contact information: Business@bucks.edu (215) 968-8227
Kevin Kruse - Professor of Intro to Entrepreneurship
Kevin Kruse is a popular keynote speaker, entrepreneur and the bestselling co-author of We: How to Increase Performance and Profits Through Full Engagement. Kruse's articles on leadership have appeared in Business Week, Fast Company, Business Insider and a number of other publications. He is the founder and President of The Kruse Group.
Matt Smith - Professor of Intro to Entrepreneurship
Matt is a husband and father of three. Aside from those very important roles, he also owns a business, AOS. Over the past 15 years he has spent his life dedicated to both his business and family.
In 2005 he took on the leadership role of Vice President at AOS. As VP, Matt spent his time growing the foundation of the company by adding new products and services that better suited his clients’ needs and expectations. After what seemed like 12 short years as VP, he was fortunate enough to purchase the business and now is acting President and CEO of AOS. Since assuming the role of President, he has lead a non-family board of advisors, made operational decisions, conducted long- term planning, overseen the financials, supervised employees, and improved business processes.
With the help and support of his family, clients and the AOS team, Matt has had the honor of accepting several awards on the behalf of AOS. Achievements include the 2014 - Square 9 Northeast Reseller of the Year, the 2015 - SmartCEO Family Business Award, the 2015 - Square 9 Northeast Reseller of the Year and the 2015 - Square 9 National Reseller of the Year. Over the past five years, Matt and the AOS team have doubled their annual revenue and reinvested in the business while sliding operational cost downward to achieve a healthier bottom line.
Outside of business hours, it is extremely important for Matt to be active in his community. Aside from being an assistant coach of his children’s soccer and baseball teams, he also sits on committees for two charitable organizations, Bringing Hope Home and the Starfinder Foundation.
Tanya Morris - Professor of Intro to Entrepreneurship
Author| Speaker | Mentor | Tanya T. Morris helps transitioning professionals and organizations increase productivity, accomplish goals and achieve success in business and life. Her company Power of the T. Enterprises specializes in marketing, program/business launch and community engagement.
An accomplished author of three books, Divine Inspirations, Drop Your Baggage and The Power of One: How to Impact Lives by First Changing Your Own.
Tanya T. is an award-winning speaker and has been featured by NBC10, Daily Grind Radio, iHeart Radio and The Philadelphia Tribune. Tanya T. is a graduate of Temple University and she has a Master’s Certificate in Business and Professional Communications from LaSalle University and MBA in Executive Leadership from Strayer University.